Nowadays, companies are increasingly including omnichannel strategies in their corporate strategic plans. Companies are developing strategies to reach potential customers with their products through different channels. On the other hand, certain sectors are undergoing remarkable transformations, such as retail, where the integration of channels like e-commerce, as a strategic channel, makes having all centralized product information a critical success factor.

Therefore, the need for a solution that allows to centralize all the information related to the products, both structured information (descriptions, attributes, characteristics, categorizations, etc., that come from the ERP), and unstructured information (images, associated documents, etc., that in many occasions are collected from different sources), has become evident. The type of application that allows centralizing product information is known by the acronym PIM (Product Information Management).