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CASE STUDY

Pimwave: Comprehensive Product Management for international Ecommerce

How a European leader in motorcycling ecommerce manages 300,000+ SKUs across 8 languages, synchronizes 11 online stores with its ERP, and automates translation with DeepL — all from a single PIM platform.

Current Operating Scale

300K+

Active SKUs in Pimwave

8

Actively managed languages

11

Connected ecommerce stores

7

Modules in production

  • Spain
  • Italy
  • France
  • Germany
  • UK
  • Netherlands
  • Poland (2) Poland
  • Portugal

First Certified Company in Spain

DeepL Certified Partner · Mediterranean Consulting

Single Source of Truth

Pimwave centralizes all product information and distributes it to the ERP and 11 ecommerce stores through controlled, traceable workflows.

1

Integrated linguistic AI

DeepL translation is a native Pimwave capability, not an external process. It’s embedded in the team’s workflow.

2

Transparent AI

AI remains invisible to users, but its impact is clear in the results: greater speed, consistency, and scale.

3

The PIM Platform That Turns Internationalization into a Competitive Advantage

Mediterranean Consulting deployed Pimwave as an advanced PIM solution for this European motorcycling leader, with native DeepL integration delivered by Spain’s first DeepL Certified Partner.

The result is a platform that goes beyond product information management: it centralizes, enriches, translates, and distributes content at scale, with full traceability and minimal operational friction.

Functional Architecture

7 Modules Covering the Entire Product Lifecycle

Pimwave is organized into specialized modules, each addressing a real operational need in the motorcycling catalog, from product creation through multichannel distribution.

Products

300K+ SKUs · Master, Parent, Child, Diagrams, Kits, and Spare Parts Groups. Multilingual product sheets with DeepL, market-specific pricing, and supplier-level stock.

Catalog core

Master Data

Families (up to 440 subfamilies), brands, colors, materials, sizes, sports disciplines, terrain types, and ERP classifications. All can be translated with DeepL.

Catalog consistency

Motorcycles

Vehicle catalog with code, make, model, year, and type (Cross/Enduro, Trail, Trial, Road, Quad/ATV). The foundation for motorcycle-product compatibilities.

Industry differentiator

Promotions

AND/OR rules engine with Preview and Calculate Products functions. Automatic and Manual types. Full visibility into price impact by SKU and market.

Commercial management

Excel Imports

Seven import processes with full history, row-level traceability, and a template generator with selectable multilingual columns.

Low-friction operations

Synchronizations

ERP → Pimwave (products and stock). Pimwave → ecommerce (products, families, stock, prices, motorcycles). Images via FTP or direct upload.

Central data hub

DeepL Translations

Individual translation from the product sheet, bulk batch translation, master data, families, documents, and glossaries. Traceability and token-consumption control by process.

Native Transparent AI

Configuration

Eight languages with ISO codes, 11 ecommerce sites with store views, and supplier CSVs with advanced column mapping and automatic SKU normalization.

Global architecture

The Challenge

Managing a Complex Digital Ecosystem Without Friction

With 300,000+ SKUs, 8 languages, and 11 ecommerce stores, product information is no longer a passive asset; it becomes a core business driver. Poorly managed data directly affects conversion and customer experience.

300,000+ SKUs in a single source of truth

Centralize every SKU, variant, and spare part without sacrificing speed or control.

8 languages × 11 ecommerce stores aligned in real time

Updated, consistent content across all sites and markets simultaneously.

ERP and ecommerce synchronization without manual intervention

Automated data flows for products, stock, prices, and images across all systems.

Motorcycle-product compatibilities at technical scale

Managing thousands of relationships between vehicles and SKUs with precision and traceability.

Translation at scale without multiplying the team's workload

Scaling catalog localization without depending on manual processes or external tools.

Untapped sales opportunities: 4,700+ unpublished SKUs with stock

Identifying and activating in-stock SKUs that aren’t published on any ecommerce store.

The Solution

Pimwave + DeepL Under the Transparent AI Approach

A native integration designed as a complete functional capability, not a simple technical connector. Intelligent translation is built into every key area where teams manage and enrich product information.

Individual translation from the product sheet

The user translates the name and description directly from the product sheet using the integrated DeepL button, selecting the target language — without leaving their usual work environment.

Impact: faster activation per market

Bulk product translation

Batch processes with selectable fields and target languages, run from within the PIM as part of the normal workflow. Essential with 300K+ SKUs and 11 ecommerce stores to supply.

Impact: drastic reduction in time-to-market

Detection of untranslated SKUs

A language-specific view to identify products pending localization. Reduces the risk of publishing incomplete catalogs and helps the team prioritize its work.

Impact: higher quality international catalog

Translation of master data and families

Families with multilingual SEO, properties, features, colors, materials, and sport modalities. The entire catalog architecture localized for each market.

Impact: consistency across the entire architecture

Language-specific terminology glossaries

Dictionaries by language pair within Pimwave. The AI is enriched with vocabulary specific to the motorcycling sector, brands, and the catalog's technical nomenclature.

Impact: protected brand terminology

Traceability and consumption control

Complete log per process: translated fields, languages, total records, errors, warnings, and DeepL tokens consumed. A global tracking dashboard for planning and auditing.

Impact: full system visibility

Transparent AI

AI That Generates Value Without Adding Friction

AI integrated into the workflow

Translation and automation are embedded directly in the PIM screens the team already uses, with no additional tools to learn.

Contextual AI

Applied to products, families, master data, and documents with awareness of each item's functional context within the motorcycling catalog.

Non-intrusive AI

Users retain full control over fields, languages, processes, and scope. AI supports the team without imposing changes to the way they work.

Traceable and modular AI

Every process can be reviewed and measured in detail. The functionality operates across all Pimwave modules, from products to documents and glossaries.

AI focused on business outcomes

The goal is not innovation for its own sake. It is to solve a real business challenge: managing 300K+ SKUs across 8 languages and 11 ecommerce stores efficiently and at scale.

"Artificial intelligence generates more value when it integrates naturally into organizations' operations, without forcing users to change how they work."

Francesc Xavier Berjano, CEO and Founder · Mediterranean Consulting

This case shows that Pimwave is more than a product information management platform: it is a driver of international growth powered by Transparent AI.

Operating Scale

A PIM Built to Operate and Keep Growing

The solution is designed to grow dynamically. New languages and ecommerce stores are added without rethinking the overall product management architecture or interrupting existing operations.

8 Languages Managed

  • Spain
  • Italy
  • France
  • Germany
  • UK
  • Netherlands
  • Poland (2) Poland
  • Portugal

11 Ecommerce Stores Connected

  • Spain
  • Portugal
  • UK
  • Netherlands
  • B2B
  • Rest of the world
  • Italy
  • France
  • Germany
  • Poland
  • Rest of Europe

What Changed with Pimwave + DeepL

Results

1

Faster international publishing

Bulk translation of 300K+ SKUs without manual processes, significantly reducing time-to-market in new markets.

2

Eliminating repetitive tasks

No file exports or imports, no manual copy-and-paste of translations, and no external files to review. The entire workflow stays within Pimwave.

3

Full control of the multilingual catalog

A view of products pending translation, along with process logs, provides real-time visibility into the exact status of the catalog by language.

4

4,700+ sales opportunities identified

The unpublished-with-stock view automatically identifies in-stock SKUs that are not published in any ecommerce store.

5

A better customer shopping experience

Complete, technically accurate, and localized information in every language — greater trust, better conversion, and a stronger brand perception across all 11 markets.

business benefits

Faster international expansion

New markets can go live with products, categories, and master data in the right language from day one.

Operational efficiency

Teams working from a centralized workflow in Pimwave, with fewer external dependencies and less friction.

Data quality

Consistent content aligned with business terminology through glossaries and full traceability.

Less friction between teams

Product, ecommerce, and marketing teams work from the same source of truth, with visibility into the catalog’s real status.

Real scalability

300K+ SKUs, 8 languages, 11 ecommerce stores — and ready to onboard new sites and markets dynamically.

Competitive differentiation

Technically accurate, localized, and consistent content to improve conversion in a demanding European market.

Is Your PIM Ready?

Turn Your Catalog into a Driver of International Growth

More SKUs, more languages, more ecommerce stores, and more control. With Pimwave, product information management stops being a bottleneck and becomes a genuine competitive advantage.

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