Companies are currently demanding from software publishers not only an adequate level of competence and solvency in the technological field, but also an interlocutor who can understand business and, together with technology, achieve the desired business objectives. In this context, the role of the technology consultant must progressively evolve towards that of the business consultant, who can understand the client’s operations and problems. This can be done by using a common language based on the demonstration of specific knowledge of their issues and leveraging technology to accomplish objectives.