Airtech – Artificial Intelligence Technology – and Mediterranean Consulting have reached a collaboration agreement, which will allow both companies to make available to the textile sector a set of competitive and innovative solutions for the point of sale. Aitech is a company specializing in the development of Computer Vision software and was founded by a team of professionals, doctors, and university professors. The main lines of development and research are non-invasive human-machine interaction systems based on Computer Vision (Digital Signage and Retail Marketing) and advanced pattern recognition tools.
Mediterranean Consulting is a consulting firm founded by highly experienced consultants specialized in strategy, technology, organization, and quality, with more than eleven years of proven experience in the national and international textile sector. The world of fashion is changing rapidly, particularly in the realm of retail, the point of sale for customers, or simply the “store”. The shopper profile is diverse, influenced by various factors such as age, height, preferences, market trends, and more. These interconnected elements result in a significant number of combinations, providing our potential customers with a wide range of alternatives to find the garment or complement they are seeking.
Additionally, the time factor plays a crucial role, as it affects the customer’s availability to browse, select, try on garments, and ultimately, make a purchase. This process, though seemingly straightforward, is remarkably complex, leading to a situation where only 2 out of 10 potential customers who enter a store end up making a purchase. In other words, 80% of customers who visit our stores ultimately leave without buying any product. With this concern and the aim of advancing in innovative management models, this solution for the dynamization of the textile point of sale has been introduced to the market, undoubtedly with a promising future ahead.
