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CASE STUDY

AI-Powered Translation to Accelerate International Sales

How a leading motorcycling ecommerce company manages 8 languages and 11 online stores with Pimwave and DeepL, eliminating manual translation work and turning international expansion into a competitive advantage.

Current Operating Scale

8

Languages managed in Pimwave

11

Connected ecommerce stores

+20

Years of ecommerce experience

5+

Decades of the group in the motor industry

  • Spain
  • Italy
  • France
  • Germany
  • UK
  • Netherlands
  • Poland (2) Poland
  • Portugal

First Certified Company in Spain

DeepL Certified Partner · Mediterranean Consulting

Technical Expertise

Pimwave integrates advanced linguistic AI directly into the PIM, not as an external add-on.

1

Competitive differentiation

Translation moves from an external process to a native, governed, and scalable capability within the platform.

2

Future-ready approach

The partnership is positioned to evolve alongside advances in AI, machine translation, and multilingual content management.

3

A Partnership That Strengthens the Solution

Mediterranean Consulting became the first company in Spain to achieve DeepL Certified Partner status, reinforcing its position as a specialist in advanced digital solutions for product information management and international ecommerce.

This partnership brings advanced linguistic AI capabilities into Pimwave, embedding professional machine translation directly into core workflows for products, families, master data, documents, glossaries, and bulk operations.

The Challenge

Growing Internationally Without Losing Speed or Control

In a specialist motorcycling ecommerce business, every product page influences conversion, customer trust, and catalog visibility. Across 8 languages and 11 stores, multilingual management becomes a critical capability.

Centralized management across 8 languages

How do you maintain a single management environment for all languages without losing consistency?

Scaling without increasing manual work

Translating thousands of SKUs, master data, and families without relying on manual processes.

Detecting untranslated SKUs

Identifying which products aren’t ready for each market before publishing.

Alignment across 11 ecommerce stores

Updated, consistent content across all sites and markets simultaneously.

Protecting technical terminology

A motorcycling catalog requires technical precision and brand consistency across all markets.

Gaining speed without losing control

Accelerating time-to-market while maintaining full traceability and operational control.

The Solution

Pimwave + DeepL Through the Transparent AI Approach

A native integration designed as a complete business capability, not simply a technical connector. Intelligent translation is embedded wherever teams manage and enrich product information.

Translate directly from the product page

The user translates specific fields directly from the product sheet: name, description, specifications — without switching tools or leaving the workflow.

Impact: faster market activation

Bulk product translation

Launch bulk translation processes by selecting fields and target languages. Essential for supporting 11 ecommerce stores where scalability is critical.

Impact: significantly faster time-to-market

Detection of untranslated SKUs

A language-specific view to identify products pending localization. Reduces the risk of publishing incomplete catalogs and improves the shopping experience.

Impact: a higher-quality international catalog

Translation of master data and families

Families, properties, colors, materials, sports disciplines, terrain types... Every layer around the product page can also be translated, supporting consistent SEO and navigation across markets.

Impact: consistency across the entire catalog architecture

Document translation

The integration extends beyond structured data, making files, templates, operational documentation, and supporting content available across languages.

Impact: complete documentation coverage

Glossaries, traceability, and token control

Glossaries by language pair to maintain terminology consistency. Every process is logged with results, errors, warnings, and token consumption.

Impact: protected, auditable brand terminology

Transparent AI

AI That Generates Value Without Adding Friction

AI embedded in the workflow

Translation is embedded directly in the PIM screens users already work in, with no additional tools to learn.

Contextual AI

Translation is applied to products, families, and documents with awareness of each item's functional context.

Non-intrusive AI

Users retain control over fields, languages, and processes. AI supports them without imposing changes to the way they work.

Traceable and modular AI

Every process can be reviewed and measured. The functionality applies across different Pimwave modules, from products to documents and glossaries.

AI focused on business outcomes

The goal is not innovation for its own sake. It is to solve a real business challenge: scaling multilingual content management and accelerating international expansion.

"Artificial intelligence generates more value when it integrates naturally into organizations' operations, without forcing users to change how they work."

Francesc Xavier Berjano, CEO and Founder · Mediterranean Consulting

This case shows that Pimwave + DeepL does more than translate content: it enables global, scalable operations built around the principles of Transparent AI.

Operating Scale

A PIM Built to Operate and Keep Growing

The solution is designed to grow dynamically, adding new languages and sites without rethinking the overall product management architecture.

8 Languages Managed

  • Spain
  • Italy
  • France
  • Germany
  • UK
  • Netherlands
  • Poland (2) Poland
  • Portugal

11 Ecommerce Stores Connected

  • Spain
  • Portugal
  • UK
  • Netherlands
  • B2B
  • Rest of the world
  • Italia
  • France
  • Germany
  • Poland
  • Rest of Europe

What Changed with Pimwave + DeepL

Results

1

Faster international content delivery

Large-scale translation without manual processes or external services significantly reduces time-to-market.

2

Eliminating repetitive tasks

No file exports or imports, no manual copy-and-paste of translations, and no file-by-file review. The workflow becomes significantly simpler.

3

Full control of the multilingual catalog

The untranslated-products view and process logs provide constant visibility into the exact status of content by language.

4

Consistent terminology at scale

Glossaries align translations with company terminology, industry language, and the brands represented in the motorcycling catalog.

5

A better customer shopping experience

Complete, localized, and understandable information in every language — greater trust, better conversion, and a stronger brand perception across all markets.

business benefits

Faster international expansion

Faster market launches with products, categories, and master data available in the right language from day one.

Operational efficiency

Teams working from a centralized workflow within Pimwave, with fewer external dependencies.

Data quality

Consistent content aligned with company terminology through glossaries and traceability.

Less friction between teams

Product, ecommerce, and marketing teams work from a single source with visibility into translation status.

Real scalability

High volumes, multiple languages, and 11 ecommerce stores — with the flexibility to add new sites as the business grows.

Competitive differentiation

Localized, complete, and consistent content to improve conversion in a demanding European market.

Is Your PIM Ready?

Turn Your Catalog into a Driver of International Growth

More languages, more ecommerce stores, greater speed, and greater control. With Pimwave and DeepL, international expansion stops being a bottleneck and becomes a competitive advantage.

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