Initially, to obtain the product license, the entire brand action plan was drawn up, including the following aspects: preparation of the product approach, identifying the aspects to be highlighted in the product and differentiation from our competitors, forming the work team, sample book management –done by the fashion designer-, packaging, and planned production planning.

Once the manufacturing license was obtained from Privata, two main lines of work were established: production management and commercial distribution.
Regarding manufacturing, the models to be manufactured were identified, and then the chain of operations necessary to carry it out was established. As a safety measure, it was decided to manufacture the first season within the Spanish territory to achieve the objective of arriving on time for the Christmas campaign.

In terms of commercial distribution, two main lines of action were established: large-scale distribution and specialized retailers.

For each of the axes, a detailed plan has been implemented to achieve results in each of the areas.