With the growth of the retail industry and the increasing prominence of e-commerce, the need for a solution that centralizes all product-related information has become evident. This includes structured information such as descriptions, attributes, characteristics, categorizations, etc., which originate from the ERP system, as well as unstructured information such as images, associated documents, etc., which are often sourced from various locations.

The application that enables the centralization of product information is commonly referred to as a PIM (Product Information Management). In response to this set of product management needs, Mediterranean Consulting has implemented the Pimwave solution at Dendalia.